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Posts tagged ‘targeting’

Push vs pull messages – Who’s the daddy?

Thursday, December 17th, 2009 by Mark Kelleher

With the way things are going, surely marketing is just glorified customer service in the digital age, providing answers to prospects’ questions. Prospects and customers seem just to want what they want and not be put off by all this silly marketing stuff. The old days of deciding on your messages and getting them out there into people’s brains have long gone haven’t they? (more…)

Segments vs behavioural targeting

Tuesday, November 17th, 2009 by Mark Kelleher

In the annals of marketing history, the segment has ruled supreme. Customer targeting has always been about knowing your demography from your elbow. We’ve been defining people by age, gender, region, socio-economic group and the rest for all eternity. (more…)