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Posts tagged ‘Social media’

Don’t miss out on the dot brand revolution…

Friday, January 6th, 2012 by Guest blogger

Roland LaPlante, chief marketing officer, Afilias:

Soon we’ll be witness to a “dot Brand” new revolution on the Internet. Dot Brand represents a historic change where any organisation can acquire and manage its own top-level domain (TLD). Essentially this means that companies who choose to opt for a dot Brand will see their brand’s name featured on the right side of the “dot” in web addresses for the first time: think “sale.tesco” rather than “tesco.com/sale”.

The introduction of dot Brand is good news for companies aspiring to expand their global footprint. It gives businesses the chance to enhance their brand presence and customer loyalty online, while maintaining brand security – particularly relevant in a tough economic climate. (more…)

The customer experience in a multi-channel world

Friday, January 7th, 2011 by Danny Rippon

A recent claim by Gartner got me thinking. The analyst group states that Social CRM application spending will grow at a faster rate than traditional CRM. But as businesses become increasingly enamoured with Social CRM, how does this affect the need to deliver a true multi-channel experience? (more…)

CEO and social media: the external conundrum

Friday, October 8th, 2010 by Danny Rippon

Getting consumers to part with their hard-earned cash has never been more difficult. Not just because of the economy, but because consumers are better informed than ever before. Blogs, forums, videos and online social groups, are all fuelling an increasingly savvy consumer, who consult trusted friends and contributors who may post on forums or review sites before making a purchase. And they’re not scared to feedback their experiences into these very same communities. In fact, the Edelman Trust Barometer 2009 showed that almost half (41%) of those surveyed had recommended a company that they trusted online, while 72% often criticised brands to a friend or colleague. (more…)

Employees are customers too – and they love a bit of social media at work

Wednesday, July 28th, 2010 by Danny Rippon

Whether it’s taking a sneaky peak at Facebook during work or looking at Twitter for ‘work purposes’, the lines are blurring between business and pleasure. But business has much to learn from the trends we see starting in social media, as employee expectations are changing in line with those of consumers. The increased interaction between individuals, groups and organisations can help businesses manage the ‘customer’ experience, even when that customer is an employee. (more…)

Customer Relationship Mmm

Monday, January 11th, 2010 by Mark Kelleher

If I had a pound each time that someone has asked me “what is CRM?”, I’d be on the beach in Malibu right now. And for everyone you meet, each person seems to have a different idea of what this CRM thing is. Everyone seems to be able to agree that it is based on creating a relationship directly with a single customer or prospect, and most agree that it involves personal data in some way. (more…)

Business to business social media – does it work?

Friday, November 20th, 2009 by Mark Kelleher

I was at a CIM event in Cambridge recently and got talking to a marketing person from a small gas testing company who wanted to explore how she could use the company website to generate more interest and revenue. (more…)