Whether it’s taking a sneaky peak at Facebook during work or looking at Twitter for ‘work purposes’, the lines are blurring between business and pleasure. But business has much to learn from the trends we see starting in social media, as employee expectations are changing in line with those of consumers. The increased interaction between individuals, groups and organisations can help businesses manage the ‘customer’ experience, even when that customer is an employee. (more…)
Posts Tagged ‘Social media’
Employees are customers too – and they love a bit of social media at work
Wednesday, July 28th, 2010 by Danny RipponTags: CRM, crowd-sourcing, employee engagement, employee networking, Enterprise 2.0, Social CEO, Social media
Customer Relationship Mmm
Monday, January 11th, 2010 by Mark KelleherIf I had a pound each time that someone has asked me “what is CRM?”, I’d be on the beach in Malibu right now. And for everyone you meet, each person seems to have a different idea of what this CRM thing is. Everyone seems to be able to agree that it is based on creating a relationship directly with a single customer or prospect, and most agree that it involves personal data in some way. (more…)
Tags: CRM, Social media
Business to business social media – does it work?
Friday, November 20th, 2009 by Mark KelleherI was at a CIM event in Cambridge recently and got talking to a marketing person from a small gas testing company who wanted to explore how she could use the company website to generate more interest and revenue. (more…)
Tags: B2B, linkedin, Social media, websites
