Posts Tagged ‘mobile’

Roaming numerals

Thursday, July 1st, 2010 by David Murphy

The European Commission released a report earlier this week that stated that consumers still do not enjoy significantly lower tariffs when roaming (using their mobile phone abroad), despite the fact that mobile operators in Europe have had to reduce roaming charges in line with maximum price caps introduced by EU rules. Most operators have retail prices that hover around the maximum legal caps, and the Commission believes they could do more to lower prices.
This is as sad as it is predictable. (more…)

Hype Pad

Thursday, June 3rd, 2010 by David Murphy

Apple’s iPad went on sale in the UK on Friday, 28 May, following its US launch on 3 April. Already, there are 5,000 applications (apps) for the iPad in the Apple App Store, and in the two months since its US launch, 2m iPads have already been sold.
Yesterday, I spent the day at a conference looking at the subject of mobile publishing: how can traditional “old school” publishers, or anyone else for that matter, successfully migrate their content to mobile, and make money from it?
The iPad was a recurring theme throughout the day. (more…)

Things You Should Seriously Look At (TUSSLA) Part 1 – iPhone Apps

Monday, January 18th, 2010 by Mark Kelleher

It’s time for a post in the occasional series of things ‘you should seriously look at’ in the marketing space. Today, one of Steve Jobs’s babies – iPhone Apps.

We said in our review of the year in December that this was the year of mobile marketing. Inclusion of mobile at the number 1 spot for growth and potential was almost totally due to Apple’s iPhone Apps. (more…)

What have we done in 365 days?

Wednesday, December 23rd, 2009 by Mark Kelleher

This is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.

It’s time to award my blog Awards 2009. (more…)

Mobile marketing – is it any use?

Monday, December 14th, 2009 by Mark Kelleher

There’s loads of stuff around about mobile things and how they’ll change the world. But is mobile really any use for reaching your prospects and customers? Well originally there was SMS, the short messaging service, which only started in 1993 but has seen triendupic (yes, that is made up) growth since then. (more…)