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TV is not dead: it is alive and kicking

Friday, January 27th, 2012 by Guest blogger

Hamish Pringle, strategic advisor, 23red and co-author of Spending advertising money in the digital age:

In 2006 the Wall Street Journal asked: “As 30-Second Spot Fades, What Will Advertisers Do Next?”  And a year later CNN/Money reported: “The death of the 30-second TV commercial: Devices like the new Apple TV box and digital video recorders from TiVo, Motorola and Cisco could help bring an end to the traditional TV ad.” (more…)

Can retail marketers lure Christmas shoppers back to the high street?

Wednesday, November 2nd, 2011 by Guest blogger

Dr. Alan Treadgold, head of retail strategy, Leo Burnett Group:

For marketers, developing a strategy to encourage shoppers back into stores for the crucial Christmas period is an increasingly difficult, but critical, task. According to the Local Data Company, on average 14.5 per cent of UK stores are vacant. If that sounds bad enough, there are many town centres where well over one in four shops stand shuttered up and vacant. Doing your shopping in a high street where every third or fourth shop is closed for business is likely to be as dispiriting and depressing for the shoppers as it is for the business owners who have lost their stores and their livelihoods. (more…)

Election based marketing – 5 examples

Friday, April 30th, 2010 by Paul Sloane

Here is post describing how 5 brands are riding on the back of media interest in the election in order to boost their profiles.  Two are brands of crisps – Tyrells and the Real Crisps company.  They have different flavours for the different parties. (more…)

How much should the government spend on marketing?

Tuesday, April 6th, 2010 by Paul Sloane

There is an interesting table in an article in the latest issue of The Marketer.  Alongside the interview with Virgin Media TV’s Jeff Dodds in the April issue, there is a list of the top spenders on TV advertising in the UK in 2009.  The top ten with spend in £m are: (more…)

Ambush marketing – is it ethical?

Tuesday, April 6th, 2010 by Paul Sloane

Do you think ambush marketing is fair game or is it unethical? Did you see this report from South Africa?

Fifa ordered the low-cost carrier Kalula to drop its adverts which implied an association with the World Cup. Kalula complied.

If you were a sponsor of the world cup and had paid a small fortune for the privilege then you would be pretty angry at people muscling in on the act for free.  On the other hand Fifa does not own the symbol for a football or a stadium or a national flag, so why can’t you just happen to use those in the same year as the World Cup?

What do you think?  Would you be cheeky and try it or not?