Consumers are already wearing the tech and expect marketers to use it, says PowerReviews SVP marketing Theresa O’Neil (more…)
Posts tagged ‘marketing’
Dr. Alan Treadgold, head of retail strategy, Leo Burnett Group:
For marketers, developing a strategy to encourage shoppers back into stores for the crucial Christmas period is an increasingly difficult, but critical, task. According to the Local Data Company, on average 14.5 per cent of UK stores are vacant. If that sounds bad enough, there are many town centres where well over one in four shops stand shuttered up and vacant. Doing your shopping in a high street where every third or fourth shop is closed for business is likely to be as dispiriting and depressing for the shoppers as it is for the business owners who have lost their stores and their livelihoods. (more…)
Do you think ambush marketing is fair game or is it unethical? Did you see this report from South Africa?
Fifa ordered the low-cost carrier Kalula to drop its adverts which implied an association with the World Cup. Kalula complied.
If you were a sponsor of the world cup and had paid a small fortune for the privilege then you would be pretty angry at people muscling in on the act for free. On the other hand Fifa does not own the symbol for a football or a stadium or a national flag, so why can’t you just happen to use those in the same year as the World Cup?
What do you think? Would you be cheeky and try it or not?