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Posts tagged ‘Management’

Push vs pull messages – Who’s the daddy?

Thursday, December 17th, 2009 by Mark Kelleher

With the way things are going, surely marketing is just glorified customer service in the digital age, providing answers to prospects’ questions. Prospects and customers seem just to want what they want and not be put off by all this silly marketing stuff. The old days of deciding on your messages and getting them out there into people’s brains have long gone haven’t they? (more…)

Collaboration and all that

Monday, November 30th, 2009 by Mark Kelleher

So, we’ve all heard about this collaboration thing and how much it is essential to modern business, and that includes how essential it is to modern marketing. What’s the truth behind collaboration and do you really need to spend time thinking aobut it, let alone doing it? (more…)

Off we go

Tuesday, November 10th, 2009 by Mark Kelleher


I’m Mark and I’m your new blogger on The Marketer website. This blog is all about marketing effectively in the 21st century, in ‘the digital age’ as they say. Marketing used to be (fairly) simple. (more…)