The Marketer blog

Getting consumers to part with their hard-earned cash has never been more difficult. Not just because of the economy, but because consumers are better informed than ever before. Blogs, forums, videos and online social groups, are all fuelling an increasingly savvy consumer, who consult trusted friends and contributors who may post on forums or review sites before making a purchase. And they’re not scared to feedback their experiences into these very same communities. In fact, the Edelman Trust Barometer 2009 showed that almost half (41%) of those surveyed had recommended a company that they trusted online, while 72% often criticised brands to a friend or colleague. (more…)