Graham Staplehurst, global director, Brandz, Millward Brown:
With the news that Steve Jobs has resigned as CEO of Apple, came speculation from the City, media and analysts about the future ability of Apple to survive without its saviour and innovator at the helm. While it’s clear that Jobs has imbued much of his own personality into the brand, the brand is distinct enough to survive without Jobs – in the minds of its customers at least. And it is this consumer opinion that is most important for the future of the world’s most valuable brand, now worth $153 bn, (£93.9bn). (more…)
