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Posts tagged ‘google’

Google Maps Street View – what next?

Friday, March 12th, 2010 by Paul Sloane

Where I live in Camberley has just gone up on Google Maps Street View.  It is remarkable to take a virtual stroll down your street as it was one day last year.  Have you tried this yet?  You can use it to look at the street where you lived as a child, the holiday cottage you plan to stay in, the new house that your friend has just moved into, your office and how the entrance looks etc.

This is just part of the revolution in geographic information and visual data that is available.  How can you use this in your marketing?  Well apart from making your own premises look as professional as possible it gives you a chance to do some market research on your clients or prospects.  Now you can look at somewhere before you go there and forewarned is forearmed.

The growth of useful data on the internet is staggering.  The continuing challenge is how to harness it for more effective communication, understanding, insights and marketing.

Segments vs behavioural targeting

Tuesday, November 17th, 2009 by Mark Kelleher

In the annals of marketing history, the segment has ruled supreme. Customer targeting has always been about knowing your demography from your elbow. We’ve been defining people by age, gender, region, socio-economic group and the rest for all eternity. (more…)