Apple’s iPad went on sale in the UK on Friday, 28 May, following its US launch on 3 April. Already, there are 5,000 applications (apps) for the iPad in the Apple App Store, and in the two months since its US launch, 2m iPads have already been sold.
Yesterday, I spent the day at a conference looking at the subject of mobile publishing: how can traditional “old school” publishers, or anyone else for that matter, successfully migrate their content to mobile, and make money from it?
The iPad was a recurring theme throughout the day. (more…)
Posts Tagged ‘Digital’
Hype Pad
Thursday, June 3rd, 2010 by David MurphyThings You Should Seriously Look At (TUSSLA) Part 1 – iPhone Apps
Monday, January 18th, 2010 by Mark KelleherIt’s time for a post in the occasional series of things ‘you should seriously look at’ in the marketing space. Today, one of Steve Jobs’s babies – iPhone Apps.
We said in our review of the year in December that this was the year of mobile marketing. Inclusion of mobile at the number 1 spot for growth and potential was almost totally due to Apple’s iPhone Apps. (more…)
What have we done in 365 days?
Wednesday, December 23rd, 2009 by Mark KelleherThis is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.
It’s time to award my blog Awards 2009. (more…)
Digi vs Normal agencies – the face off!
Friday, December 4th, 2009 by Mark KelleherSince the advent of all this digital stuff, marketing agencies, like all other businesses, have had to ask themselves ‘how does digital change what we do?’ If you haven’t done that yet for your company, department, team or yourself, what are you doing! Go off on an away day immediately and have a big think! (more…)
Personalisation
Wednesday, November 25th, 2009 by Mark KelleherPersonalisation is a method of marketing that has been on the outer edges of the B2C marketing mix in the past, mostly due to high operating costs, and the fact that mass marketing techniques have met needs. (more…)
Segments vs behavioural targeting
Tuesday, November 17th, 2009 by Mark KelleherIn the annals of marketing history, the segment has ruled supreme. Customer targeting has always been about knowing your demography from your elbow. We’ve been defining people by age, gender, region, socio-economic group and the rest for all eternity. (more…)
