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	<title>The Marketer blog &#187; collaboration</title>
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		<title>Collaboration and all that</title>
		<link>http://blog.themarketer.co.uk/2009/11/collaboration-and-all-that/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=collaboration-and-all-that</link>
		<comments>http://blog.themarketer.co.uk/2009/11/collaboration-and-all-that/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 17:26:58 +0000</pubDate>
		<dc:creator>Mark Kelleher</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://blog.themarketer.co.uk/?p=68</guid>
		<description><![CDATA[So, we've all heard about this collaboration thing and how much it is essential to modern business, and that includes how essential it is to modern marketing. What's the truth behind collaboration and do you really need to spend time thinking aobut it, let alone doing it?]]></description>
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