Since the advent of all this digital stuff, marketing agencies, like all other businesses, have had to ask themselves ‘how does digital change what we do?’ If you haven’t done that yet for your company, department, team or yourself, what are you doing! Go off on an away day immediately and have a big think! (more…)
Posts Tagged ‘B2C’
Digi vs Normal agencies – the face off!
Friday, December 4th, 2009 by Mark KelleherPersonalisation
Wednesday, November 25th, 2009 by Mark KelleherPersonalisation is a method of marketing that has been on the outer edges of the B2C marketing mix in the past, mostly due to high operating costs, and the fact that mass marketing techniques have met needs. (more…)
Segments vs behavioural targeting
Tuesday, November 17th, 2009 by Mark KelleherIn the annals of marketing history, the segment has ruled supreme. Customer targeting has always been about knowing your demography from your elbow. We’ve been defining people by age, gender, region, socio-economic group and the rest for all eternity. (more…)
Off we go
Tuesday, November 10th, 2009 by Mark KelleherHello.
I’m Mark and I’m your new blogger on The Marketer website. This blog is all about marketing effectively in the 21st century, in ‘the digital age’ as they say. Marketing used to be (fairly) simple. (more…)
