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Posts tagged ‘B2C’

TV is not dead: it is alive and kicking

Friday, January 27th, 2012 by Guest blogger

Hamish Pringle, strategic advisor, 23red and co-author of Spending advertising money in the digital age:

In 2006 the Wall Street Journal asked: “As 30-Second Spot Fades, What Will Advertisers Do Next?”  And a year later CNN/Money reported: “The death of the 30-second TV commercial: Devices like the new Apple TV box and digital video recorders from TiVo, Motorola and Cisco could help bring an end to the traditional TV ad.” (more…)

Don’t miss out on the dot brand revolution…

Friday, January 6th, 2012 by Guest blogger

Roland LaPlante, chief marketing officer, Afilias:

Soon we’ll be witness to a “dot Brand” new revolution on the Internet. Dot Brand represents a historic change where any organisation can acquire and manage its own top-level domain (TLD). Essentially this means that companies who choose to opt for a dot Brand will see their brand’s name featured on the right side of the “dot” in web addresses for the first time: think “sale.tesco” rather than “tesco.com/sale”.

The introduction of dot Brand is good news for companies aspiring to expand their global footprint. It gives businesses the chance to enhance their brand presence and customer loyalty online, while maintaining brand security – particularly relevant in a tough economic climate. (more…)

Can retail marketers lure Christmas shoppers back to the high street?

Wednesday, November 2nd, 2011 by Guest blogger

Dr. Alan Treadgold, head of retail strategy, Leo Burnett Group:

For marketers, developing a strategy to encourage shoppers back into stores for the crucial Christmas period is an increasingly difficult, but critical, task. According to the Local Data Company, on average 14.5 per cent of UK stores are vacant. If that sounds bad enough, there are many town centres where well over one in four shops stand shuttered up and vacant. Doing your shopping in a high street where every third or fourth shop is closed for business is likely to be as dispiriting and depressing for the shoppers as it is for the business owners who have lost their stores and their livelihoods. (more…)

Online’s next top cost model

Wednesday, January 6th, 2010 by Mark Kelleher

So, I was having cocktails with this chap from EMI, and he said to me that online has changed many things about the way organisations market products and services, and the biggest, prickliest thing for him was how to charge for accessing stuff online. And this is a biggie. (more…)

What have we done in 365 days?

Wednesday, December 23rd, 2009 by Mark Kelleher

This is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.

It’s time to award my blog Awards 2009. (more…)

Push vs pull messages – Who’s the daddy?

Thursday, December 17th, 2009 by Mark Kelleher

With the way things are going, surely marketing is just glorified customer service in the digital age, providing answers to prospects’ questions. Prospects and customers seem just to want what they want and not be put off by all this silly marketing stuff. The old days of deciding on your messages and getting them out there into people’s brains have long gone haven’t they? (more…)

Mobile marketing – is it any use?

Monday, December 14th, 2009 by Mark Kelleher

There’s loads of stuff around about mobile things and how they’ll change the world. But is mobile really any use for reaching your prospects and customers? Well originally there was SMS, the short messaging service, which only started in 1993 but has seen triendupic (yes, that is made up) growth since then. (more…)