In the annals of marketing history, the segment has ruled supreme. Customer targeting has always been about knowing your demography from your elbow. We’ve been defining people by age, gender, region, socio-economic group and the rest for all eternity. (more…)
Posts Tagged ‘B2B’
Segments vs behavioural targeting
Tuesday, November 17th, 2009 by Mark KelleherOff we go
Tuesday, November 10th, 2009 by Mark KelleherHello.
I’m Mark and I’m your new blogger on The Marketer website. This blog is all about marketing effectively in the 21st century, in ‘the digital age’ as they say. Marketing used to be (fairly) simple. (more…)
