So, I was having cocktails with this chap from EMI, and he said to me that online has changed many things about the way organisations market products and services, and the biggest, prickliest thing for him was how to charge for accessing stuff online. And this is a biggie. (more…)
This is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.
It’s time to award my blog Awards 2009. (more…)
With the way things are going, surely marketing is just glorified customer service in the digital age, providing answers to prospects’ questions. Prospects and customers seem just to want what they want and not be put off by all this silly marketing stuff. The old days of deciding on your messages and getting them out there into people’s brains have long gone haven’t they? (more…)
Since the advent of all this digital stuff, marketing agencies, like all other businesses, have had to ask themselves ‘how does digital change what we do?’ If you haven’t done that yet for your company, department, team or yourself, what are you doing! Go off on an away day immediately and have a big think! (more…)
The Magazine of Chartered Institute of Marketing
