For in-depth marketing analysis and jobs

The Marketer

Digital marketing discussed

The MArketer blog

Posts tagged ‘B2B’

TV is not dead: it is alive and kicking

Friday, January 27th, 2012 by Guest blogger

Hamish Pringle, strategic advisor, 23red and co-author of Spending advertising money in the digital age:

In 2006 the Wall Street Journal asked: “As 30-Second Spot Fades, What Will Advertisers Do Next?”  And a year later CNN/Money reported: “The death of the 30-second TV commercial: Devices like the new Apple TV box and digital video recorders from TiVo, Motorola and Cisco could help bring an end to the traditional TV ad.” (more…)

Don’t miss out on the dot brand revolution…

Friday, January 6th, 2012 by Guest blogger

Roland LaPlante, chief marketing officer, Afilias:

Soon we’ll be witness to a “dot Brand” new revolution on the Internet. Dot Brand represents a historic change where any organisation can acquire and manage its own top-level domain (TLD). Essentially this means that companies who choose to opt for a dot Brand will see their brand’s name featured on the right side of the “dot” in web addresses for the first time: think “sale.tesco” rather than “”.

The introduction of dot Brand is good news for companies aspiring to expand their global footprint. It gives businesses the chance to enhance their brand presence and customer loyalty online, while maintaining brand security – particularly relevant in a tough economic climate. (more…)

Online’s next top cost model

Wednesday, January 6th, 2010 by Mark Kelleher

So, I was having cocktails with this chap from EMI, and he said to me that online has changed many things about the way organisations market products and services, and the biggest, prickliest thing for him was how to charge for accessing stuff online. And this is a biggie. (more…)

What have we done in 365 days?

Wednesday, December 23rd, 2009 by Mark Kelleher

This is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.

It’s time to award my blog Awards 2009. (more…)

Push vs pull messages – Who’s the daddy?

Thursday, December 17th, 2009 by Mark Kelleher

With the way things are going, surely marketing is just glorified customer service in the digital age, providing answers to prospects’ questions. Prospects and customers seem just to want what they want and not be put off by all this silly marketing stuff. The old days of deciding on your messages and getting them out there into people’s brains have long gone haven’t they? (more…)

Digi vs Normal agencies – the face off!

Friday, December 4th, 2009 by Mark Kelleher

Since the advent of all this digital stuff, marketing agencies, like all other businesses, have had to ask themselves ‘how does digital change what we do?’  If you haven’t done that yet for your company, department, team or yourself, what are you doing! Go off on an away day immediately and have a big think! (more…)

Business to business social media – does it work?

Friday, November 20th, 2009 by Mark Kelleher

I was at a CIM event in Cambridge recently and got talking to a marketing person from a small gas testing company who wanted to explore how she could use the company website to generate more interest and revenue. (more…)