Personalisation is a method of marketing that has been on the outer edges of the B2C marketing mix in the past, mostly due to high operating costs, and the fact that mass marketing techniques have met needs. (more…)
Posts tagged ‘behavioural targeting’
Personalisation
Wednesday, November 25th, 2009 by Mark KelleherSegments vs behavioural targeting
Tuesday, November 17th, 2009 by Mark KelleherIn the annals of marketing history, the segment has ruled supreme. Customer targeting has always been about knowing your demography from your elbow. We’ve been defining people by age, gender, region, socio-economic group and the rest for all eternity. (more…)
