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Posts tagged ‘behavioural targeting’

Personalisation

Wednesday, November 25th, 2009 by Mark Kelleher

Personalisation is a method of marketing that has been on the outer edges of the B2C marketing mix in the past, mostly due to high operating costs, and the fact that mass marketing techniques have met needs. (more…)

Segments vs behavioural targeting

Tuesday, November 17th, 2009 by Mark Kelleher

In the annals of marketing history, the segment has ruled supreme. Customer targeting has always been about knowing your demography from your elbow. We’ve been defining people by age, gender, region, socio-economic group and the rest for all eternity. (more…)