Comments for The Marketer blog http://blog.themarketer.co.uk Wed, 04 Jul 2012 10:30:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Golden rules of pricing by Peter Colman http://blog.themarketer.co.uk/2012/02/4-golden-rules-of-pricing/comment-page-1/#comment-5105 Peter Colman Wed, 04 Jul 2012 10:30:44 +0000 http://blog.themarketer.co.uk/?p=641#comment-5105 Hello, I think we are in agreement here - as mentioned above, not all customers value products in the same manner. If the company ignores their customers needs and challenges (that you mention), differentiation opportunities will be missed. The industry differentiation is one example but many others also exist. Best regards Peter Hello,

I think we are in agreement here – as mentioned above, not all customers value products in the same manner. If the company ignores their customers needs and challenges (that you mention), differentiation opportunities will be missed. The industry differentiation is one example but many others also exist.

Best regards

Peter

]]> Comment on How to achieve B2B marketing and sales excellence by Peter Colman http://blog.themarketer.co.uk/2011/12/how-to-achieve-b2b-marketing-and-sales-excellence/comment-page-1/#comment-5104 Peter Colman Wed, 04 Jul 2012 10:24:56 +0000 http://blog.themarketer.co.uk/?p=577#comment-5104 Hello RK, Argumentation are the messages that you want your sales force to communicate to the customer,in particular so that they understand what business benefits will result from using your product/service. It can be considered a business case for that particular customer. Hope that helps. Peter Hello RK,

Argumentation are the messages that you want your sales force to communicate to the customer,in particular so that they understand what business benefits will result from using your product/service. It can be considered a business case for that particular customer.

Hope that helps.

Peter

]]> Comment on Golden rules of pricing by Mark http://blog.themarketer.co.uk/2012/02/4-golden-rules-of-pricing/comment-page-1/#comment-5081 Mark Mon, 02 Jul 2012 11:26:53 +0000 http://blog.themarketer.co.uk/?p=641#comment-5081 I agree that the main focus of any sales person should be to resolve customers needs and challenges. But from my experience over a period of time sales people become so engrained with what the customers needs that they start to think from the customer's point of view and lose focus on the profit extraction aspect. The article is really interesting and more research needs to go into this area. I agree that the main focus of any sales person should be to resolve customers needs and challenges.

But from my experience over a period of time sales people become so engrained with what the customers needs that they start to think from the customer’s point of view and lose focus on the profit extraction aspect.

The article is really interesting and more research needs to go into this area.

]]> Comment on Three golden rules for lead generation by Lead Generation http://blog.themarketer.co.uk/2012/03/three-golden-rules-for-lead-generation/comment-page-1/#comment-4887 Lead Generation Mon, 04 Jun 2012 06:27:15 +0000 http://blog.themarketer.co.uk/?p=649#comment-4887 I completely agree with "Test and Optimise". Don't assume your first pass at creative copy and landing pages is the best choice. Conduct A/B testing to determine which approach is most effective. Test various elements but not too many at one time. And conduct the test with a large enough list to provide meaningful results. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Informative post you have here. Thanks for sharing. James I completely agree with “Test and Optimise”. Don’t assume your first pass at creative copy and landing pages is the best choice. Conduct A/B testing to determine which approach is most effective. Test various elements but not too many at one time. And conduct the test with a large enough list to provide meaningful results.

Effective lead generation requires strategic planning, a well-considered process, and continual attention. Informative post you have here. Thanks for sharing.

James

]]> Comment on Watch out for the top five “don’ts” in marketing metrics by fiona newsonsmith http://blog.themarketer.co.uk/2012/04/watch-out-for-the-top-five-donts-in-marketing-metrics/comment-page-1/#comment-4595 fiona newsonsmith Sun, 29 Apr 2012 18:57:08 +0000 http://blog.themarketer.co.uk/?p=680#comment-4595 I agree Fergus, there still seems to be confusion about what should be measured to give clarity about the success of marketing performance. Outmoded comparisons with equivalent adspend continue to be espoused. We are constantly trying to get suppliers to think about the usefulness of the ROI they can give - many are worefully unprepared. We need to be more strident in insisting that the metrics we desire are collected and not merely accept what is offered as standard. Too many companies cling to the 'doing what we have always done mentality and think marketing is simply branding a diary. There is a lot to be done. I agree Fergus, there still seems to be confusion about what should be measured to give clarity about the success of marketing performance. Outmoded comparisons with equivalent adspend continue to be espoused. We are constantly trying to get suppliers to think about the usefulness of the ROI they can give – many are worefully unprepared. We need to be more strident in insisting that the metrics we desire are collected and not merely accept what is offered as standard. Too many companies cling to the ‘doing what we have always done mentality and think marketing is simply branding a diary. There is a lot to be done.

]]> Comment on Awakening brands to the power of social media by Abdulai B. Bangura http://blog.themarketer.co.uk/2012/04/awakening-brands-to-the-power-of-social-media/comment-page-1/#comment-4410 Abdulai B. Bangura Sat, 14 Apr 2012 18:06:10 +0000 http://blog.themarketer.co.uk/?p=672#comment-4410 That is a good article. Social media plays a good role in our world. But social media can only be effective in 1st world countries with internet facilities and better print media. That is a good article. Social media plays a good role in our world. But social media can only be effective in 1st world countries with internet facilities and better print media.

]]> Comment on Three golden rules for lead generation by Anna at Oyster Marketing http://blog.themarketer.co.uk/2012/03/three-golden-rules-for-lead-generation/comment-page-1/#comment-4269 Anna at Oyster Marketing Mon, 26 Mar 2012 13:00:11 +0000 http://blog.themarketer.co.uk/?p=649#comment-4269 I totally agree about not handing a lead over to sales! The more that you know about your lead the better chance you have of converting them to a sale. I'd like to know more about what you suggest is involved in nurturing your lead. When it comes to email campaigns I personally don't jump on the first click-though, I like to continue the campaign and sometimes even customise it further for that lead depending on what they clicked on in the email. Interesting article - thanks! I totally agree about not handing a lead over to sales! The more that you know about your lead the better chance you have of converting them to a sale. I’d like to know more about what you suggest is involved in nurturing your lead. When it comes to email campaigns I personally don’t jump on the first click-though, I like to continue the campaign and sometimes even customise it further for that lead depending on what they clicked on in the email. Interesting article – thanks!

]]> Comment on SMS is still king for brand marketers by Text Marketing http://blog.themarketer.co.uk/2011/05/sms-is-still-king-for-brand-marketers/comment-page-1/#comment-4210 Text Marketing Sat, 17 Mar 2012 03:16:05 +0000 http://blog.themarketer.co.uk/?p=433#comment-4210 How does brand marketing differ from target marketing? How does brand marketing differ from target marketing?

]]> Comment on Golden rules of pricing by peter http://blog.themarketer.co.uk/2012/02/4-golden-rules-of-pricing/comment-page-1/#comment-4093 peter Thu, 01 Mar 2012 16:43:57 +0000 http://blog.themarketer.co.uk/?p=641#comment-4093 totally agree but in sales i strong believe that customer needs and challenges need to be first looked at before the price because as sandler suggests price is never an issue. good topic though totally agree but in sales i strong believe that customer needs and challenges need to be first looked at before the price because as sandler suggests price is never an issue.

good topic though

]]> Comment on How can brands grow? by Aisyah http://blog.themarketer.co.uk/2011/12/how-can-brands-grow/comment-page-1/#comment-3872 Aisyah Wed, 08 Feb 2012 15:34:25 +0000 http://blog.themarketer.co.uk/?p=559#comment-3872 Harvey,A good brief makes a huge dfceerinfe — but why withhold budget? Wondering about your reasons for that — wouldn’t it help the supplier to know that on the front end?Rhonda Harvey,A good brief makes a huge dfceerinfe — but why withhold budget? Wondering about your reasons for that — wouldn’t it help the supplier to know that on the front end?Rhonda

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