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	<title>The Marketer blog &#187; Partnerships</title>
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		<title>Mind the gap</title>
		<link>http://blog.themarketer.co.uk/2012/02/mind-the-gap/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mind-the-gap</link>
		<comments>http://blog.themarketer.co.uk/2012/02/mind-the-gap/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:59:50 +0000</pubDate>
		<dc:creator>Guest blogger</dc:creator>
				<category><![CDATA[B2B]]></category>
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		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://blog.themarketer.co.uk/?p=623</guid>
		<description><![CDATA[Mark Artus, managing creative director, IHQ, and author of One Hard Question: The humble “Mind the Gap” warning, that prevents people from falling off trains, is fast becoming a far wider message. Whether we look at the gap between the “haves and have nots”, the educated and the uneducated, or the north/south property divide, the [...]]]></description>
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		<title>Britain&#8217;s got talent</title>
		<link>http://blog.themarketer.co.uk/2011/11/britains-got-talent/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=britains-got-talent</link>
		<comments>http://blog.themarketer.co.uk/2011/11/britains-got-talent/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 14:29:10 +0000</pubDate>
		<dc:creator>Guest blogger</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Partnerships]]></category>
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		<guid isPermaLink="false">http://blog.themarketer.co.uk/?p=549</guid>
		<description><![CDATA[Stephen Maher, CEO of MBA: Despite all the financial doom and gloom we must never forget what we are truly good at. This country is the fifth largest market for advertising in the world and advertising is the fourth fastest growing export sector for UK creative industries. I had the great pleasure to attend the [...]]]></description>
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		<title>Creative start-ups: the dos and don’ts of marketing</title>
		<link>http://blog.themarketer.co.uk/2011/09/creative-start-ups-the-dos-and-don%e2%80%99ts-of-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creative-start-ups-the-dos-and-don%25e2%2580%2599ts-of-marketing</link>
		<comments>http://blog.themarketer.co.uk/2011/09/creative-start-ups-the-dos-and-don%e2%80%99ts-of-marketing/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 14:35:33 +0000</pubDate>
		<dc:creator>Guest blogger</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.themarketer.co.uk/?p=499</guid>
		<description><![CDATA[Doug Richard, entrepreneur, former Dragons&#8217; Den panellist and founder of School for Startups: New creative businesses are the lifeblood of the UK economy. As well as creating the jobs and wealth needed for growth, they have enormous potential for innovation and the creation of new ideas. But having a fantastically creative mind unfortunately does not [...]]]></description>
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		<title>In with the old</title>
		<link>http://blog.themarketer.co.uk/2011/06/in-with-the-old-by-macky-drese/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=in-with-the-old-by-macky-drese</link>
		<comments>http://blog.themarketer.co.uk/2011/06/in-with-the-old-by-macky-drese/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 11:01:04 +0000</pubDate>
		<dc:creator>Guest blogger</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Customer relationship management (CRM)]]></category>
		<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.themarketer.co.uk/?p=452</guid>
		<description><![CDATA[By Macky Drese, managing director, MCBX: With the advent of social media, the consumer has gained the empowerment that’s changing how we engage with them and them with us. The consumer now has a collective voice to even the most minimal murmurings of discontent. I imagine Sony’s current troubles would seem much more manageable without [...]]]></description>
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		<title>SMS is still king for brand marketers</title>
		<link>http://blog.themarketer.co.uk/2011/05/sms-is-still-king-for-brand-marketers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sms-is-still-king-for-brand-marketers</link>
		<comments>http://blog.themarketer.co.uk/2011/05/sms-is-still-king-for-brand-marketers/#comments</comments>
		<pubDate>Mon, 16 May 2011 11:01:35 +0000</pubDate>
		<dc:creator>Danny Rippon</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social networking; mobile; SMS; CRM]]></category>

		<guid isPermaLink="false">http://blog.themarketer.co.uk/?p=433</guid>
		<description><![CDATA[So, Facebook, the standard social networking site for around 500 million people – and with half the population of the UK now registered to it – has acquired another small mobile player, Snaptu, in a bid to open up the service to yet more social media hungry mobile owners. Already the success of the site [...]]]></description>
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		<title>Collaboration and all that</title>
		<link>http://blog.themarketer.co.uk/2009/11/collaboration-and-all-that/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=collaboration-and-all-that</link>
		<comments>http://blog.themarketer.co.uk/2009/11/collaboration-and-all-that/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 17:26:58 +0000</pubDate>
		<dc:creator>Mark Kelleher</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://blog.themarketer.co.uk/?p=68</guid>
		<description><![CDATA[So, we've all heard about this collaboration thing and how much it is essential to modern business, and that includes how essential it is to modern marketing. What's the truth behind collaboration and do you really need to spend time thinking aobut it, let alone doing it?]]></description>
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