Archive for the ‘mobile marketing’ Category

Mind the gap

Friday, February 3rd, 2012 by Guest blogger

Mark Artus, managing creative director, IHQ, and author of One Hard Question:

The humble “Mind the Gap” warning, that prevents people from falling off trains, is fast becoming a far wider message. Whether we look at the gap between the “haves and have nots”, the educated and the uneducated, or the north/south property divide, the warning “mind the gap” seems to be constantly ringing in our ears. (more…)

Don’t miss out on the dot brand revolution…

Friday, January 6th, 2012 by Guest blogger

Roland LaPlante, chief marketing officer, Afilias:

Soon we’ll be witness to a “dot Brand” new revolution on the Internet. Dot Brand represents a historic change where any organisation can acquire and manage its own top-level domain (TLD). Essentially this means that companies who choose to opt for a dot Brand will see their brand’s name featured on the right side of the “dot” in web addresses for the first time: think “sale.tesco” rather than “tesco.com/sale”.

The introduction of dot Brand is good news for companies aspiring to expand their global footprint. It gives businesses the chance to enhance their brand presence and customer loyalty online, while maintaining brand security – particularly relevant in a tough economic climate. (more…)

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SMS is still king for brand marketers

Monday, May 16th, 2011 by Danny Rippon

So, Facebook, the standard social networking site for around 500 million people – and with half the population of the UK now registered to it – has acquired another small mobile player, Snaptu, in a bid to open up the service to yet more social media hungry mobile owners. Already the success of the site via mobile is phenomenal, with around 50 percent of all mobile internet traffic in the UK leading to Facebook, according to mobile industry body, the GSMA. (more…)

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What have we done in 365 days?

Wednesday, December 23rd, 2009 by Mark Kelleher

This is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.

It’s time to award my blog Awards 2009. (more…)

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