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Archive for the ‘Management’ Category

Growing the African market

Tuesday, April 15th, 2014 by Guest blogger

Out of the newly coined “MINT” economies, Nigeria is regularly cited as the biggest opportunity for brands. The growing potential of Africa could be described as the worst kept economic secret since China. African Economic Outlook puts Africa’s GDP growth at 5.2 per cent in 2014, which is considerably above the world average.

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How do you market to different cultures?

Tuesday, March 11th, 2014 by Guest blogger

When it comes to marketing to different cultures, what increases product desirability in one market may do the reverse in another. (more…)

Protect your brand with meaning

Tuesday, March 4th, 2014 by Guest blogger

The truth is, if a brand can elevate its meaning and values to a level beyond its products, it is in a much stronger position to defend itself against “rip-offs” or “me-toos”. (more…)

The move to digital: jumping the gun?

Friday, January 31st, 2014 by Guest blogger

At some point in recent years, it became universally acknowledged that print is a dying medium.

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How everything (and nothing) has changed

Monday, December 2nd, 2013 by Guest blogger

My start in the industry came during the heyday of direct marketing: data was king and the data planner the key to unlocking the riches that the target consumer held. Stereotypically, a 28 to 35 year old housewife who regularly read the Daily Mail, enjoyed travel, eating out and cinema, had two or more credit cards and a direct debit to an animal charity, lived in a semi-detached house and had two cars parked on the drive.

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Now,next and beyond:how to make sense of change

Wednesday, November 20th, 2013 by Guest blogger

 

New developments abound daily in the media and marketing landscape.

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The brainstorm battlefield: do mad ideas still work?

Friday, November 1st, 2013 by Guest blogger

Let’s look at idea generation from the Mad Men era to today. The brainstorming process is an integral part of agency life and to some it can feel like a daunting war zone. But when successfully navigating your way through the battlefield of the brainstorm, it can bring to life more overriding positives than any other agency activity.

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