Out of the newly coined “MINT” economies, Nigeria is regularly cited as the biggest opportunity for brands. The growing potential of Africa could be described as the worst kept economic secret since China. African Economic Outlook puts Africa’s GDP growth at 5.2 per cent in 2014, which is considerably above the world average.
Archive for the ‘Management’ Category
The truth is, if a brand can elevate its meaning and values to a level beyond its products, it is in a much stronger position to defend itself against “rip-offs” or “me-toos”. (more…)
At some point in recent years, it became universally acknowledged that print is a dying medium.