“Change has always been on the agenda, but never has it been quite so profound.” (more…)
Archive for the ‘Digital’ Category
The rise of ecommerce and the development of mobile devices have transformed the retail sector – consumers can now search and shop at their convenience, anytime, anywhere and even simultaneously through different channels. (more…)
The truth is, if a brand can elevate its meaning and values to a level beyond its products, it is in a much stronger position to defend itself against “rip-offs” or “me-toos”. (more…)
At some point in recent years, it became universally acknowledged that print is a dying medium.