Archive for the ‘Digital’ Category

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Mind the gap

Friday, February 3rd, 2012 by Guest blogger

Mark Artus, managing creative director, IHQ, and author of One Hard Question:

The humble “Mind the Gap” warning, that prevents people from falling off trains, is fast becoming a far wider message. Whether we look at the gap between the “haves and have nots”, the educated and the uneducated, or the north/south property divide, the warning “mind the gap” seems to be constantly ringing in our ears. (more…)

TV is only not dead: it is alive and kicking

Friday, January 27th, 2012 by Guest blogger

Hamish Pringle, strategic advisor, 23red and co-author of Spending advertising money in the digital age:

In 2006 the Wall Street Journal asked: “As 30-Second Spot Fades, What Will Advertisers Do Next?”  And a year later CNN/Money reported: “The death of the 30-second TV commercial: Devices like the new Apple TV box and digital video recorders from TiVo, Motorola and Cisco could help bring an end to the traditional TV ad.” (more…)

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Don’t miss out on the dot brand revolution…

Friday, January 6th, 2012 by Guest blogger

Roland LaPlante, chief marketing officer, Afilias:

Soon we’ll be witness to a “dot Brand” new revolution on the Internet. Dot Brand represents a historic change where any organisation can acquire and manage its own top-level domain (TLD). Essentially this means that companies who choose to opt for a dot Brand will see their brand’s name featured on the right side of the “dot” in web addresses for the first time: think “sale.tesco” rather than “tesco.com/sale”.

The introduction of dot Brand is good news for companies aspiring to expand their global footprint. It gives businesses the chance to enhance their brand presence and customer loyalty online, while maintaining brand security – particularly relevant in a tough economic climate. (more…)

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Britain’s got talent

Friday, November 18th, 2011 by Guest blogger

Stephen Maher, CEO of MBA:

Despite all the financial doom and gloom we must never forget what we are truly good at. This country is the fifth largest market for advertising in the world and advertising is the fourth fastest growing export sector for UK creative industries.

I had the great pleasure to attend the 18th China International Advertising Festival this year as part of the Institute of Practitioners in Advertising trade delegation. Our mission was to represent the UK as the global creative hub to successful Chinese brands looking to internationalise their brand assets.

I think we left many Chinese businesses including Snow Beer, the world’s largest beer, and China Mobile, the country’s largest company, excited and intrigued about what our industry can offer and  how we can support this enormous emerging market. And let’s face it; it’s not every day that our country is judged to be the best at something in the world. (more…)

Removing the core: can Apple survive without Jobs?

Friday, August 26th, 2011 by Guest blogger

Graham Staplehurst, global director, Brandz, Millward Brown:

With the news that Steve Jobs has resigned as CEO of Apple, came speculation from the City, media and analysts about the future ability of Apple to survive without its saviour and innovator at the helm. While it’s clear that Jobs has imbued much of his own personality into the brand, the brand is distinct enough to survive without Jobs – in the minds of its customers at least. And it is this consumer opinion that is most important for the future of the world’s most valuable brand, now worth $153 bn, (£93.9bn). (more…)

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SMS is still king for brand marketers

Monday, May 16th, 2011 by Danny Rippon

So, Facebook, the standard social networking site for around 500 million people – and with half the population of the UK now registered to it – has acquired another small mobile player, Snaptu, in a bid to open up the service to yet more social media hungry mobile owners. Already the success of the site via mobile is phenomenal, with around 50 percent of all mobile internet traffic in the UK leading to Facebook, according to mobile industry body, the GSMA. (more…)

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Tips for success with e-newsletters

Friday, March 5th, 2010 by Paul Sloane

I receive a number of e-mail newsletters and I send out a regular one of my own. It seems that the e-mail newsletter has become an essential part of the marketing mix for companies large and small. (more…)

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