It’s time for a post in the occasional series of things ‘you should seriously look at’ in the marketing space. Today, one of Steve Jobs’s babies – iPhone Apps.
We said in our review of the year in December that this was the year of mobile marketing. Inclusion of mobile at the number 1 spot for growth and potential was almost totally due to Apple’s iPhone Apps. (more…)
With the way things are going, surely marketing is just glorified customer service in the digital age, providing answers to prospects’ questions. Prospects and customers seem just to want what they want and not be put off by all this silly marketing stuff. The old days of deciding on your messages and getting them out there into people’s brains have long gone haven’t they? (more…)
Personalisation is a method of marketing that has been on the outer edges of the B2C marketing mix in the past, mostly due to high operating costs, and the fact that mass marketing techniques have met needs. (more…)
