Archive for the ‘Customer relationship management (CRM)’ Category

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Mind the gap

Friday, February 3rd, 2012 by Guest blogger

Mark Artus, managing creative director, IHQ, and author of One Hard Question:

The humble “Mind the Gap” warning, that prevents people from falling off trains, is fast becoming a far wider message. Whether we look at the gap between the “haves and have nots”, the educated and the uneducated, or the north/south property divide, the warning “mind the gap” seems to be constantly ringing in our ears. (more…)

In with the old

Wednesday, June 29th, 2011 by Guest blogger

By Macky Drese, managing director, MCBX:

With the advent of social media, the consumer has gained the empowerment that’s changing how we engage with them and them with us. The consumer now has a collective voice to even the most minimal murmurings of discontent. I imagine Sony’s current troubles would seem much more manageable without the constant public twittering of discontent. For the common celebrity, even having a simple affair is proving quite troublesome.
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An inch away

Thursday, February 17th, 2011 by Craig Mawdsley

Your company is an inch away from greatness. Just one inch away from explosive growth and healthy profits. You have all the ingredients in your company to make the change required to dominate your competitors and grow beyond your category.

But you’re not going to make it. (more…)

Do we only need to market to influencers?

Wednesday, January 19th, 2011 by Danny Rippon

A recent conversation with someone who is heavily engaged in social media and influenced by on-line conversations, left me shocked but also enlightened.

I simply asked, ‘How do you choose the products you’re going to buy, and which recommendations do you base your decision on?’ The response I got was, ‘Forget Facebook, when I log in there are so many recommendations I select-all, then delete everything. I make a short list of potential brands, do some research on-line, read some of the recommendations on-line, and then call up someone I know who has knowledge on the product. Or I call up the supplier, or go into a shop to speak to someone.’ (more…)

E-mail, reliable and effective or overused and worn out?

Monday, January 25th, 2010 by Mark Kelleher

Thank heavens for spam filters! We’d all be far worse off without them. I’d like to shake the hand of whoever invented them. Named after the Monty Python spam sketch, spam e-mailing has gone through various phases since the early 90s: irritating, then annoying, now largely ignorable using filters. (more…)

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Things You Should Seriously Look At (TUSSLA) Part 1 – iPhone Apps

Monday, January 18th, 2010 by Mark Kelleher

It’s time for a post in the occasional series of things ‘you should seriously look at’ in the marketing space. Today, one of Steve Jobs’s babies – iPhone Apps.

We said in our review of the year in December that this was the year of mobile marketing. Inclusion of mobile at the number 1 spot for growth and potential was almost totally due to Apple’s iPhone Apps. (more…)

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Customer Relationship Mmm

Monday, January 11th, 2010 by Mark Kelleher

If I had a pound each time that someone has asked me “what is CRM?”, I’d be on the beach in Malibu right now. And for everyone you meet, each person seems to have a different idea of what this CRM thing is. Everyone seems to be able to agree that it is based on creating a relationship directly with a single customer or prospect, and most agree that it involves personal data in some way. (more…)

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