For in-depth marketing analysis and jobs

The Marketer
BLOG

Digital marketing discussed

The MArketer blog

Archive for the ‘Creative’ Category

Unleash the power of omnichannel

Wednesday, April 23rd, 2014 by Guest blogger

The rise of ecommerce and the development of mobile devices have transformed the retail sector – consumers can now search and shop at their convenience, anytime, anywhere and even simultaneously through different channels. (more…)

How do you market to different cultures?

Tuesday, March 11th, 2014 by Guest blogger

When it comes to marketing to different cultures, what increases product desirability in one market may do the reverse in another. (more…)

Protect your brand with meaning

Tuesday, March 4th, 2014 by Guest blogger

The truth is, if a brand can elevate its meaning and values to a level beyond its products, it is in a much stronger position to defend itself against “rip-offs” or “me-toos”. (more…)

Roses are red …. but marketers are missing a trick

Thursday, February 13th, 2014 by Guest blogger

 

Though it’s not an official holiday, Valentine’s Day contributed £11bn in revenue to the US economy in 2013. It seems that men spend on average £70 on a gift – almost twice as much as women and this generosity on the part of men makes presents designed for women an important focus.

(more…)

How everything (and nothing) has changed

Monday, December 2nd, 2013 by Guest blogger

My start in the industry came during the heyday of direct marketing: data was king and the data planner the key to unlocking the riches that the target consumer held. Stereotypically, a 28 to 35 year old housewife who regularly read the Daily Mail, enjoyed travel, eating out and cinema, had two or more credit cards and a direct debit to an animal charity, lived in a semi-detached house and had two cars parked on the drive.

(more…)

Now,next and beyond:how to make sense of change

Wednesday, November 20th, 2013 by Guest blogger

 

New developments abound daily in the media and marketing landscape.

(more…)

The brainstorm battlefield: do mad ideas still work?

Friday, November 1st, 2013 by Guest blogger

Let’s look at idea generation from the Mad Men era to today. The brainstorming process is an integral part of agency life and to some it can feel like a daunting war zone. But when successfully navigating your way through the battlefield of the brainstorm, it can bring to life more overriding positives than any other agency activity.

(more…)