For in-depth marketing analysis and jobs

The Marketer

The Marketer bloggers

The Marketer blog is regularly updated with postings on the latest developments in marketing from our expert bloggers. Read The Marketer blog

Paul Sloane founder of Destination Innovation | Read Paul’s posts

Paul is an expert in lateral thinking techniques for creativity and innovation. Paul offers workshops and talks for professionals on successful innovation, and is author of The Innovative Leader and How to be a Brilliant Thinker. He also contributes a regular column to The Marketer magazine.


Graham Hales is managing director of Interbrand London | Read Graham’s posts

His work has taken him across a diverse range of business agendas, geographies and cultures in consulting for some of Interbrand’s most high profile clients.
Starting his career in advertising, Graham spent eight years managing accounts for global brands before joining Interbrand in London in 1997.
Graham gained experience in brand innovation, strategy, consumer, corporate and retail branding over the next seven years of consulting and his accomplishments include the award-winning work for the merger of PricewaterhouseCoopers.
Graham took on the role of executive director of Interbrand in 2004 and became global head of the firm’s corporate communications in 2007. In 2009 Graham took up the leadership of Interbrand in London.
Graham is a regular conference speaker, columnist and media commentator on brands and their changing environment.


Craig Mawdsley | Read Craig’s posts

Craig Mawdsley is joint head of planning at AMV BBDO. AMV (Abbott Mead Vickers) works with 76 brands and is part of the BBDO agency network.
Craig has a degree in Business from Bath University and started his career at Saatchi & Saatchi, rising through the agency over 10 years and leaving as planning director, having worked on most of the agency’s clients, including Sony, Visa, P&G, T-Mobile and Norwich Union.
He joined AMV BBDO in 2004 to lead the planning on Sainsbury’s.
Shortly after (although he didn’t take it personally), Sainsbury’s went into review, but during the pitch Craig helped develop the “Try Something New Today” strategy, which retained the business and subsequently won the APG Creative Strategy Awards Grand Prix in 2007 and Gold and Best Integration at the 2008 IPA Effectiveness Awards.
Since becoming joint head of planning, Craig has worked across many of AMV BBDO’s clients, including BT, Camelot, Pizza Hut, COI, Metropolitan Police, Arla and Cancer Research.


David Murphy is an experienced marketing and technology journalist who has written for titles including Financial Times, Revolution and Research World. Read David’s posts

A regular contributor to The Marketer, he is also the editor of Mobile Marketing, which is updated daily with news, views, interviews and analysis from the mobile marketing coalface. In 2010, Mobile Marketing launched its quarterly print edition at Mobile World Congress in Barcelona.
Mobile Marketing has recently launched an awards programme for the mobile marketing business, the Effective Mobile Marketing Awards (EMMAs), which aims to salute excellence in effective mobile marketing.


Danny Rippon CRM and industry sales development manager, Oracle Western Europe | Read Danny’s posts

Danny Rippon, CRM and industry sales development manager for Oracle Western Europe, has been in the IT Industry for 20 years.
In 2009 he was put in charge of Oracle’s Sales Development organisation for CRM, CRM On Demand and Industry Applications for Western Europe. He chairs the Applications Industry Demand Generation Boards for Western Europe.
Danny comes to the sales development role from running the Oracle Master Data Management Sales team for EMEA. Prior to that, he arrived at Oracle via the acquisition of the Siebel UK business, where he sold CRM applications for seven years. Before Siebel, Danny worked at Hyperion in pre-sales and channel sales.
Born in Henley on Thames, Oxfordshire, Danny now lives in France with his wife and three daughters.


Dr Peter Colman is a Senior Director at Simon-Kucher & Partners, Strategy & Marketing Consultants.
Peter specialises in Sales Excellence and Sales Force Management and has over 12 years’ experience in Commercial Strategy, Sales, Marketing & Pricing.
He has worked for numerous clients worldwide with his industry sector focus on Engineering, Manufacturing and Technology. He also advises on global programme setting for B2B and B2C corporate clients, and projects for venture-backed start-ups throughout Europe and North America.
Peter is a regular speaker at conferences. Recent presentations include the Institute of Materials, Minerals and Mining: The Materials Entrepreneur conference and Simon-Kucher Sales and Pricing Excellence conferences.
Before joining Simon-Kucher, Peter worked for BT, LBi (an interactive consultancy) and Blast Radius, (a customer experience consultancy).