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Archive for March, 2012

A recipe for success

Monday, March 26th, 2012 by Guest blogger

Sarah Stratford, strategy director of Ais.

Being the sort of people who, and I don’t think I’m going out on a limb here, enjoy celebrating on a Friday night after another hard week of communications strategising and marketing matrix plotting, no doubt you’ll have seen in your hostelry of choice recently that gin is weirdly fashionable right now.

Yup, what was once ‘Mother’s ruin’ has emerged from golf club stuffiness to become the most cutting-edge drink being imbibed across Britain, a veritable playground for ‘mixologists’ (also known as Tom Cruise in Cocktail wannabes) to strut their stuff. (more…)

Three golden rules for lead generation

Monday, March 12th, 2012 by Guest blogger

Fergus Gloster, managing director of revenue performance management specialists, Marketo:

Marketing automation is one of the greatest inventions of the last 20 years and probably the best thing that’s happened to the lead-generation process. Marketing automation lets you connect faster and more efficiently with your prospects, understand your campaign’s lead generation effectiveness, and leverage drip lead nurturing techniques. With technology and tactics changing rapidly, it’s worth reminding ourselves of some golden guidelines for successful lead management.  (more…)