Sarah Stratford, strategy director of Ais.
Being the sort of people who, and I don’t think I’m going out on a limb here, enjoy celebrating on a Friday night after another hard week of communications strategising and marketing matrix plotting, no doubt you’ll have seen in your hostelry of choice recently that gin is weirdly fashionable right now.
Yup, what was once ‘Mother’s ruin’ has emerged from golf club stuffiness to become the most cutting-edge drink being imbibed across Britain, a veritable playground for ‘mixologists’ (also known as Tom Cruise in Cocktail wannabes) to strut their stuff. (more…)
