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Archive for November, 2011

Britain’s got talent

Friday, November 18th, 2011 by Guest blogger

Stephen Maher, CEO of MBA:

Despite all the financial doom and gloom we must never forget what we are truly good at. This country is the fifth largest market for advertising in the world and advertising is the fourth fastest growing export sector for UK creative industries.

I had the great pleasure to attend the 18th China International Advertising Festival this year as part of the Institute of Practitioners in Advertising trade delegation. Our mission was to represent the UK as the global creative hub to successful Chinese brands looking to internationalise their brand assets.

I think we left many Chinese businesses including Snow Beer, the world’s largest beer, and China Mobile, the country’s largest company, excited and intrigued about what our industry can offer and  how we can support this enormous emerging market. And let’s face it; it’s not every day that our country is judged to be the best at something in the world. (more…)

Can retail marketers lure Christmas shoppers back to the high street?

Wednesday, November 2nd, 2011 by Guest blogger

Dr. Alan Treadgold, head of retail strategy, Leo Burnett Group:

For marketers, developing a strategy to encourage shoppers back into stores for the crucial Christmas period is an increasingly difficult, but critical, task. According to the Local Data Company, on average 14.5 per cent of UK stores are vacant. If that sounds bad enough, there are many town centres where well over one in four shops stand shuttered up and vacant. Doing your shopping in a high street where every third or fourth shop is closed for business is likely to be as dispiriting and depressing for the shoppers as it is for the business owners who have lost their stores and their livelihoods. (more…)