Stephen Maher, CEO of MBA:
Despite all the financial doom and gloom we must never forget what we are truly good at. This country is the fifth largest market for advertising in the world and advertising is the fourth fastest growing export sector for UK creative industries.
I had the great pleasure to attend the 18th China International Advertising Festival this year as part of the Institute of Practitioners in Advertising trade delegation. Our mission was to represent the UK as the global creative hub to successful Chinese brands looking to internationalise their brand assets.
I think we left many Chinese businesses including Snow Beer, the world’s largest beer, and China Mobile, the country’s largest company, excited and intrigued about what our industry can offer and how we can support this enormous emerging market. And let’s face it; it’s not every day that our country is judged to be the best at something in the world. (more…)