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Archive for June, 2011

In with the old

Wednesday, June 29th, 2011 by Guest blogger

By Macky Drese, managing director, MCBX:

With the advent of social media, the consumer has gained the empowerment that’s changing how we engage with them and them with us. The consumer now has a collective voice to even the most minimal murmurings of discontent. I imagine Sony’s current troubles would seem much more manageable without the constant public twittering of discontent. For the common celebrity, even having a simple affair is proving quite troublesome.