For in-depth marketing analysis and jobs

The Marketer
BLOG

Digital marketing discussed

The MArketer blog

Archive for June, 2011

In with the old

Wednesday, June 29th, 2011 by Guest blogger

By Macky Drese, managing director, MCBX:

With the advent of social media, the consumer has gained the empowerment that’s changing how we engage with them and them with us. The consumer now has a collective voice to even the most minimal murmurings of discontent. I imagine Sony’s current troubles would seem much more manageable without the constant public twittering of discontent. For the common celebrity, even having a simple affair is proving quite troublesome.
(more…)