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Archive for May, 2011

SMS is still king for brand marketers

Monday, May 16th, 2011 by Danny Rippon

So, Facebook, the standard social networking site for around 500 million people – and with half the population of the UK now registered to it – has acquired another small mobile player, Snaptu, in a bid to open up the service to yet more social media hungry mobile owners. Already the success of the site via mobile is phenomenal, with around 50 percent of all mobile internet traffic in the UK leading to Facebook, according to mobile industry body, the GSMA. (more…)