For in-depth marketing analysis and jobs

The Marketer

Digital marketing discussed

The MArketer blog

Archive for January, 2011

Do we only need to market to influencers?

Wednesday, January 19th, 2011 by Danny Rippon

A recent conversation with someone who is heavily engaged in social media and influenced by on-line conversations, left me shocked but also enlightened.

I simply asked, ‘How do you choose the products you’re going to buy, and which recommendations do you base your decision on?’ The response I got was, ‘Forget Facebook, when I log in there are so many recommendations I select-all, then delete everything. I make a short list of potential brands, do some research on-line, read some of the recommendations on-line, and then call up someone I know who has knowledge on the product. Or I call up the supplier, or go into a shop to speak to someone.’ (more…)

The customer experience in a multi-channel world

Friday, January 7th, 2011 by Danny Rippon

A recent claim by Gartner got me thinking. The analyst group states that Social CRM application spending will grow at a faster rate than traditional CRM. But as businesses become increasingly enamoured with Social CRM, how does this affect the need to deliver a true multi-channel experience? (more…)