A recent conversation with someone who is heavily engaged in social media and influenced by on-line conversations, left me shocked but also enlightened.
I simply asked, ‘How do you choose the products you’re going to buy, and which recommendations do you base your decision on?’ The response I got was, ‘Forget Facebook, when I log in there are so many recommendations I select-all, then delete everything. I make a short list of potential brands, do some research on-line, read some of the recommendations on-line, and then call up someone I know who has knowledge on the product. Or I call up the supplier, or go into a shop to speak to someone.’ (more…)
