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Archive for July, 2010

Employees are customers too – and they love a bit of social media at work

Wednesday, July 28th, 2010 by Danny Rippon

Whether it’s taking a sneaky peak at Facebook during work or looking at Twitter for ‘work purposes’, the lines are blurring between business and pleasure. But business has much to learn from the trends we see starting in social media, as employee expectations are changing in line with those of consumers. The increased interaction between individuals, groups and organisations can help businesses manage the ‘customer’ experience, even when that customer is an employee. (more…)

Consistency versus renewal

Tuesday, July 27th, 2010 by Graham Hales

Too often consistency and renewal are set up as mutually exclusive adversaries. We either dogmatically bring the brand to life in tried and tested fashions, or we change, and in changing accept a loss of continuity that could be to the detriment of the brand’s equity for a period of time.
But does it really have to be like this? (more…)

Roaming numerals

Thursday, July 1st, 2010 by David Murphy

The European Commission released a report earlier this week that stated that consumers still do not enjoy significantly lower tariffs when roaming (using their mobile phone abroad), despite the fact that mobile operators in Europe have had to reduce roaming charges in line with maximum price caps introduced by EU rules. Most operators have retail prices that hover around the maximum legal caps, and the Commission believes they could do more to lower prices.
This is as sad as it is predictable. (more…)