Here is post describing how 5 brands are riding on the back of media interest in the election in order to boost their profiles. Two are brands of crisps – Tyrells and the Real Crisps company. They have different flavours for the different parties.
My favourite is IKEA who have launched a tongue-in-cheek website that makes fun of the leaders with the ranges Brun, Kameron and Kleggi. This cheeky approach has paid dividends with strong viral take-up and many comments on Twitter and blogs.
There are also interesting examples from Marmite and Ann Summers. It all goes to show that topical marketing can pay off. If you can quickly react to a situation and bring out something humorous, up to the minute and even controversial then you can grab more attention.