For in-depth marketing analysis and jobs

The Marketer
BLOG

Digital marketing discussed

The MArketer blog

Archive for January, 2010

E-mail, reliable and effective or overused and worn out?

Monday, January 25th, 2010 by Mark Kelleher

Thank heavens for spam filters! We’d all be far worse off without them. I’d like to shake the hand of whoever invented them. Named after the Monty Python spam sketch, spam e-mailing has gone through various phases since the early 90s: irritating, then annoying, now largely ignorable using filters. (more…)

Things You Should Seriously Look At (TUSSLA) Part 1 – iPhone Apps

Monday, January 18th, 2010 by Mark Kelleher

It’s time for a post in the occasional series of things ‘you should seriously look at’ in the marketing space. Today, one of Steve Jobs’s babies – iPhone Apps.

We said in our review of the year in December that this was the year of mobile marketing. Inclusion of mobile at the number 1 spot for growth and potential was almost totally due to Apple’s iPhone Apps. (more…)

Making the case for digital things to your boss and others

Thursday, January 14th, 2010 by Mark Kelleher

It is an undeniable fact that the people at the top of organisations are less ready to embrace newness than those lower down. This is because they have spent numerous years behaving in certain ways, and because of that they’ve been successful and received plaudits and promotion. (more…)

Customer Relationship Mmm

Monday, January 11th, 2010 by Mark Kelleher

If I had a pound each time that someone has asked me “what is CRM?”, I’d be on the beach in Malibu right now. And for everyone you meet, each person seems to have a different idea of what this CRM thing is. Everyone seems to be able to agree that it is based on creating a relationship directly with a single customer or prospect, and most agree that it involves personal data in some way. (more…)

Online’s next top cost model

Wednesday, January 6th, 2010 by Mark Kelleher

So, I was having cocktails with this chap from EMI, and he said to me that online has changed many things about the way organisations market products and services, and the biggest, prickliest thing for him was how to charge for accessing stuff online. And this is a biggie. (more…)