Thank heavens for spam filters! We’d all be far worse off without them. I’d like to shake the hand of whoever invented them. Named after the Monty Python spam sketch, spam e-mailing has gone through various phases since the early 90s: irritating, then annoying, now largely ignorable using filters. (more…)
Archive for January, 2010
It’s time for a post in the occasional series of things ‘you should seriously look at’ in the marketing space. Today, one of Steve Jobs’s babies – iPhone Apps.
We said in our review of the year in December that this was the year of mobile marketing. Inclusion of mobile at the number 1 spot for growth and potential was almost totally due to Apple’s iPhone Apps. (more…)
So, I was having cocktails with this chap from EMI, and he said to me that online has changed many things about the way organisations market products and services, and the biggest, prickliest thing for him was how to charge for accessing stuff online. And this is a biggie. (more…)