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Archive for December, 2009

What have we done in 365 days?

Wednesday, December 23rd, 2009 by Mark Kelleher

This is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.

It’s time to award my blog Awards 2009. (more…)

Push vs pull messages – Who’s the daddy?

Thursday, December 17th, 2009 by Mark Kelleher

With the way things are going, surely marketing is just glorified customer service in the digital age, providing answers to prospects’ questions. Prospects and customers seem just to want what they want and not be put off by all this silly marketing stuff. The old days of deciding on your messages and getting them out there into people’s brains have long gone haven’t they? (more…)

Mobile marketing – is it any use?

Monday, December 14th, 2009 by Mark Kelleher

There’s loads of stuff around about mobile things and how they’ll change the world. But is mobile really any use for reaching your prospects and customers? Well originally there was SMS, the short messaging service, which only started in 1993 but has seen triendupic (yes, that is made up) growth since then. (more…)

Digi vs Normal agencies – the face off!

Friday, December 4th, 2009 by Mark Kelleher

Since the advent of all this digital stuff, marketing agencies, like all other businesses, have had to ask themselves ‘how does digital change what we do?’  If you haven’t done that yet for your company, department, team or yourself, what are you doing! Go off on an away day immediately and have a big think! (more…)