Tags: B2B, B2C, Digital, Management, Products
Hello.
I’m Mark and I’m your new blogger on The Marketer website. This blog is all about marketing effectively in the 21st century, in ‘the digital age’ as they say. Marketing used to be (fairly) simple. You promoted your products and services by finding the medium that your customers used and stuck an ad on it that they would notice. Now it’s different.
Customers don’t behave the way they should, people aren’t complying to the traditional demographic behaviours. Old people have taken over Facebook for goodness sake! Mass communication isn’t dead but the customers are spreading out over more places and using new and different ways to find out about your products and services.
And all this means that we, the marketing community, need to be more aware of new things, more flexible in their approach, more conscious of how our customers’ behaviours are changing. The key word is now ‘value’. Marketing’s not just about telling people how good your stuff is, it’s about providing opportunities for your customers to get something valuable from the interactions with you as much as the final product. Make the journey fun and the destination seems even better.
This blog is not a monologue, it’s a dialogue with you, and me. The content will be shaped by what you need and how you react. The overall aim is that we explore new marketing techniques, new marketing media, find out what websites like Twitter, Amazon and Google really do, and how they can be useful for you. Who could be your new partners, what are the new segments, and why bother with personalisation. You may be a digital novice, just sticking your marketing toe in the digital water, or you may have online campaigns under your belt. Either way, this blog aims to be useful. We’ll find out together. So, tell me what you want to see and talk about. Tell me if you have had great digi-successes or big i-disasters.
I’ll try to blog a few times a week. Let’s see what happens. Speak soon.
Mark
Hi Mark,
You say we should be aware of what customers are up to – have you seen this post on Seth Godin’s blog?
http://sethgodin.typepad.com/seths_blog/2009/11/the-unclicking-84.html
If most clicks really do come from just 4 per cent of internet users, what does that mean for marketers running digital campaigns? Should we give up on trying to measure effectiveness with clicks?
Puzzled – 4% is pretty good when you compare it to other media, last time I looked DM was something well below 1%. We’ll cover more on measurement in the blog in the future, but clicks are still valid in my book even if it’s only 4%.
I only wanted to tell you thanks for all the great info found on your blog, even helped me with my job recently
keep it up!
Hi Mark,
I’m a digital marketing director with an agency in Belfast but I’m running a new personal website that aims to promote Digital Relationship Marketing and Social CRM in Northern Ireland.
Sure we’ve got web design companies and ad/PR agencies – lots of ‘em in fact – but nobody seems to be tying up the link between the social media ‘conversations’ and a managed CRM strategy at the very foundation of the business.
That’s what I want to do and I’m trying to evangelise as hard as I can.
cheers for now, Russ
Hi Mark – good to have you on-board for CIM members – are you going to include text messaging in your digital considerations ?? Or is it mainly on-line stuff you will be discussing.
Cheers AndyE
Andy, yes, all media will be touched on over time. text is a very interesting area and one which has not yet come of age in my view. Mark
Russ, this area you mention – the mix between CRM and Social Media is another area where there’s lots of potential but no one has quite nailed it yet. definitely something we will cover in the blog too. Mark
There is some wonderful info here I will be able to certainly take note