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Put your customer in charge with natural segmentation

March 13th, 2015

Forget what you know about your customer – sort them the natural way, says Intent HQ marketing vice-president Ruth Peters   Read more  Read More

What marketers can learn from Netflix and the wisdom of the crowd

February 13th, 2015

While not all brands have Netflix’s large customer base, there are other places companies can look to gain equally valuable insights, says Trustpilot VP marketing Jillian Falconi   Read more  Read More

New year, new domain?

January 9th, 2015

2015 will bring new opportunities for digital marketing with thousands of new domain name suffixes coming onto the market. Trademark Clearinghouse worldwide project manager Jan Corstens explains how to make the most of them Everyone’s fighting for online presence. Domain name extensions didn’t seem... Read more

Top tips for safeguarding corporate reputation

December 5th, 2014

Safeguarding your brand’s reputation is much easier than damage limitation, says Jennifer Janson, author of The Reputation Playbook. Read her tips for foolproof reputation management The importance of corporate reputation is not new, but the speed at which information and opinion spreads – good or... Read more

Customer willpower: why it matters

November 14th, 2014

The chances are that you’re reading this when you should really be doing something else. I know better than to think that, at this moment in time, reading a blog on customer psychology is the most important thing you have to do. We all put important things off. We do so because they’re an effort... Read more

How to market a negative

October 20th, 2014

Buyers always want to feel good about the choices they make; they want to find products or services that will improve their lives in some way. So marketers often frame communications in a positive light to create those associations. Read more  Read More

The demise of the marketing director?

September 30th, 2014

It was Shakespeare who posed the question, “What’s in a name?” before handily going on to supply the answer, “A rose by any other name would smell as sweet.” Maybe the bosses at Procter & Gamble have been brushing up on their bard as they recently moved to ditch the title of marketing... Read more