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Digital marketing discussed

The MArketer blog

New CIM qualifications explained

July 18th, 2014

“Change has always been on the agenda, but never has it been quite so profound.”  Read more  Read More

Time for consumers to switch off?

June 24th, 2014

  Engagement is always high on the list of marketers’ agendas, and is usually a KPI to measure campaign success. Yet, what does it really mean: to capture consumers’ attention, or gain their interest? And for how long? Is this a two way thing? Is this really what marketers should be striving... Read more

Mind your terms and conditions: the battle for plain English

June 12th, 2014

I doubt you got into marketing with a burning desire to shake up the way brands write their terms and conditions. You might not think they have a role to play in attracting or keeping customers. You might not think about them at all. Leave them to the legal department and you’ve followed the rules... Read more

What lessons in digital can we learn from our top performing sectors?

May 8th, 2014

As the economy shows signs of stabilising, it’s interesting to look back as well as forward – reflecting on the industries that have pulled us through the past six years of austerity. Read more  Read More

Unleash the power of omnichannel

April 23rd, 2014

The rise of ecommerce and the development of mobile devices have transformed the retail sector – consumers can now search and shop at their convenience, anytime, anywhere and even simultaneously through different channels. Read more  Read More

Growing the African market

April 15th, 2014

Out of the newly coined “MINT” economies, Nigeria is regularly cited as the biggest opportunity for brands. The growing potential of Africa could be described as the worst kept economic secret since China. African Economic Outlook puts Africa’s GDP growth at 5.2 per cent in 2014, which is considerably... Read more

I’m a shopper – get me out of here!

March 21st, 2014

If you’re struggling with the difference between your RDAs and your RIs, fear not – you’re not alone. Read more  Read More