A negative experience with a branded app can be toxic for consumers, the brand itself, and those involved in making the app. It can easily lead to an “apps don’t work” mentality on the brand side, and reputational damage. Read more Read More
How to make a great branded app
May 8th, 2013Media barter: your essential guide
April 24th, 2013As economists argue about whether the UK is experiencing a double or triple dip recession, business efficiency is under the microscope and advertisers are under pressure to seek out new and creative ways of achieving cost savings. One solution they are turning to is media barter. Barter itself is an... Read more
How to turn branded content into powerful high-tech marketing with NFC
March 27th, 2013Niklas Bakos of NFC specialist Tapit explains how and why marketers should be making near field communication as part of the mix in 2013 Touchscreen technology thrilled us a mere decade ago. Now we jab impatiently at our screens waiting to download yet another app required to reveal some new brand message.... Read more
Social CRM doesn’t exist
February 12th, 2013Kitcatt Nohr Digitas, planning director, Lazar Dzamic, Social CRM is seen as the new discipline du jour. But this label is creating widespread confusion, both among agencies and their clients at a time when we need clarity. Read more Read More
