For in-depth marketing analysis and jobs

The Marketer

Digital marketing discussed

The MArketer blog

Unleash the power of omnichannel

April 23rd, 2014

The rise of ecommerce and the development of mobile devices have transformed the retail sector – consumers can now search and shop at their convenience, anytime, anywhere and even simultaneously through different channels. Read more  Read More

Growing the African market

April 15th, 2014

Out of the newly coined “MINT” economies, Nigeria is regularly cited as the biggest opportunity for brands. The growing potential of Africa could be described as the worst kept economic secret since China. African Economic Outlook puts Africa’s GDP growth at 5.2 per cent in 2014, which is considerably... Read more

I’m a shopper – get me out of here!

March 21st, 2014

If you’re struggling with the difference between your RDAs and your RIs, fear not – you’re not alone. Read more  Read More

How do you market to different cultures?

March 11th, 2014

When it comes to marketing to different cultures, what increases product desirability in one market may do the reverse in another. Read more  Read More

Protect your brand with meaning

March 4th, 2014

The truth is, if a brand can elevate its meaning and values to a level beyond its products, it is in a much stronger position to defend itself against “rip-offs” or “me-toos”. Read more  Read More

Roses are red …. but marketers are missing a trick

February 13th, 2014

  Though it’s not an official holiday, Valentine’s Day contributed £11bn in revenue to the US economy in 2013. It seems that men spend on average £70 on a gift – almost twice as much as women and this generosity on the part of men makes presents designed for women an important focus. ... Read more

The move to digital: jumping the gun?

January 31st, 2014

At some point in recent years, it became universally acknowledged that print is a dying medium. Read more  Read More