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4 ways mobile and wearable tech can change the shopper experience

June 8th, 2015

Consumers are already wearing the tech and expect marketers to use it, says PowerReviews SVP marketing Theresa O’Neil Read more  Read More

Long term loyalty or a quick buck?

May 14th, 2015

Customers expect a good deal, but marketers need to play the long game, says Grass Roots Group divisional director of promotions Ian Horsham Read more  Read More

Make better marketing decisions with Twitter and IBM Watson Analytics

April 2nd, 2015

IBM has recently announced the incorporation of Twitter data into Watson Analytics. Find out how external data sources can help decision making for businesses in a range of industries. Read more  Read More

Put your customer in charge with natural segmentation

March 13th, 2015

Forget what you know about your customer – sort them the natural way, says Intent HQ marketing vice-president Ruth Peters   Read more  Read More

What marketers can learn from Netflix and the wisdom of the crowd

February 13th, 2015

While not all brands have Netflix’s large customer base, there are other places companies can look to gain equally valuable insights, says Trustpilot VP marketing Jillian Falconi   Read more  Read More

New year, new domain?

January 9th, 2015

2015 will bring new opportunities for digital marketing with thousands of new domain name suffixes coming onto the market. Trademark Clearinghouse worldwide project manager Jan Corstens explains how to make the most of them Everyone’s fighting for online presence. Domain name extensions didn’t seem... Read more

Top tips for safeguarding corporate reputation

December 5th, 2014

Safeguarding your brand’s reputation is much easier than damage limitation, says Jennifer Janson, author of The Reputation Playbook. Read her tips for foolproof reputation management The importance of corporate reputation is not new, but the speed at which information and opinion spreads – good or... Read more