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Digital marketing discussed

The MArketer blog

Why B2B needs to target smarter

August 27th, 2014

Inbound marketing and selling to decision makers who have requested a brochure has become the holy grail for business marketers today. Read more  Read More

Multichannel is about persuasion

August 11th, 2014

There is a common misconception in modern post digital marketing, which stems from a view that because it is difficult to track which media and devices a consumer uses, it’s difficult to ensure they’re always getting the same message. Read more  Read More

New CIM qualifications explained

July 18th, 2014

“Change has always been on the agenda, but never has it been quite so profound.”  Read more  Read More

Time for consumers to switch off?

June 24th, 2014

  Engagement is always high on the list of marketers’ agendas, and is usually a KPI to measure campaign success. Yet, what does it really mean: to capture consumers’ attention, or gain their interest? And for how long? Is this a two way thing? Is this really what marketers should be striving... Read more

Mind your terms and conditions: the battle for plain English

June 12th, 2014

I doubt you got into marketing with a burning desire to shake up the way brands write their terms and conditions. You might not think they have a role to play in attracting or keeping customers. You might not think about them at all. Leave them to the legal department and you’ve followed the rules... Read more

What lessons in digital can we learn from our top performing sectors?

May 8th, 2014

As the economy shows signs of stabilising, it’s interesting to look back as well as forward – reflecting on the industries that have pulled us through the past six years of austerity. Read more  Read More

Unleash the power of omnichannel

April 23rd, 2014

The rise of ecommerce and the development of mobile devices have transformed the retail sector – consumers can now search and shop at their convenience, anytime, anywhere and even simultaneously through different channels. Read more  Read More