I receive a number of e-mail newsletters and I send out a regular one of my own. It seems that the e-mail newsletter has become an essential part of the marketing mix for companies large and small. Read the rest of this entry »
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E-mail, reliable and effective or overused and worn out?
January 25th, 2010 by Mark KelleherThank heavens for spam filters! We’d all be far worse off without them. I’d like to shake the hand of whoever invented them. Named after the Monty Python spam sketch, spam e-mailing has gone through various phases since the early 90s: irritating, then annoying, now largely ignorable using filters. Read the rest of this entry »
Things You Should Seriously Look At (TUSSLA) Part 1 – iPhone Apps
January 18th, 2010 by Mark KelleherIt’s time for a post in the occasional series of things ‘you should seriously look at’ in the marketing space. Today, one of Steve Jobs’s babies – iPhone Apps.
We said in our review of the year in December that this was the year of mobile marketing. Inclusion of mobile at the number 1 spot for growth and potential was almost totally due to Apple’s iPhone Apps. Read the rest of this entry »
Online’s next top cost model
January 6th, 2010 by Mark KelleherSo, I was having cocktails with this chap from EMI, and he said to me that online has changed many things about the way organisations market products and services, and the biggest, prickliest thing for him was how to charge for accessing stuff online. And this is a biggie. Read the rest of this entry »
What have we done in 365 days?
December 23rd, 2009 by Mark KelleherThis is the last post of the year as I go off for an ibreak (don’t ask). Let’s take the opportunity to look back over the last year and forward to the next.
It’s time to award my blog Awards 2009. Read the rest of this entry »
Paul Sloane
Mark Kelleher