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Top tips for safeguarding corporate reputation

December 5th, 2014

Safeguarding your brand’s reputation is much easier than damage limitation, says Jennifer Janson, author of The Reputation Playbook. Read her tips for foolproof reputation management The importance of corporate reputation is not new, but the speed at which information and opinion spreads – good or... Read more

Customer willpower: why it matters

November 14th, 2014

The chances are that you’re reading this when you should really be doing something else. I know better than to think that, at this moment in time, reading a blog on customer psychology is the most important thing you have to do. We all put important things off. We do so because they’re an effort... Read more

How to market a negative

October 20th, 2014

Buyers always want to feel good about the choices they make; they want to find products or services that will improve their lives in some way. So marketers often frame communications in a positive light to create those associations. Read more  Read More

The demise of the marketing director?

September 30th, 2014

It was Shakespeare who posed the question, “What’s in a name?” before handily going on to supply the answer, “A rose by any other name would smell as sweet.” Maybe the bosses at Procter & Gamble have been brushing up on their bard as they recently moved to ditch the title of marketing... Read more

Real-time marketing: to bite or not to bite

September 8th, 2014

Brands and the marketers, comms specialists and PRs that marshal, guide and protect them are now living within an “always on” social media ecosystem. Long gone are 9 to 5 office hours; for social media and marketing teams, if the lights are on but no one is at home, you could be missing a trick.... Read more

Why B2B needs to target smarter

August 27th, 2014

Inbound marketing and selling to decision makers who have requested a brochure has become the holy grail for business marketers today. Read more  Read More

Multichannel is about persuasion

August 11th, 2014

There is a common misconception in modern post digital marketing, which stems from a view that because it is difficult to track which media and devices a consumer uses, it’s difficult to ensure they’re always getting the same message. Read more  Read More